Privacy Policy

We collect personal data such as name, email address, and other information that you voluntarily provide to us.
This data is necessary to fulfill an agreement with you as a customer and to enable certain functionality on our website.
We also automatically collect and store information received from your browser, such as your IP address and cookies —
small text files containing information used for functionality and statistics.

We use the information for:

• Login functionality for our customers
• Processing and delivering customer orders, including invoicing
• Saving user preferences such as selected store or product range
• Behavior-based communication such as product display and recommendations
• Marketing activities such as newsletters and promotional emails
• Email marketing that you can unsubscribe from directly in each email

Cookies

Our website uses cookies. These are small text files stored on your computer when you visit a website.
Cookies are used to improve functionality, provide a better user experience, and collect statistics on site usage.
Certain functions, such as customer login, are entirely dependent on cookies.

According to law, all visitors to a website must be informed about the use of cookies and given the opportunity to consent
to their use for storing or retrieving data on their device. Most browsers allow you to block cookies if you prefer.

Your Rights

Under the EU General Data Protection Regulation (GDPR), you have enhanced rights regarding how your personal data is processed.

• You have the right to know how and why your data is processed
• You have the right to know for how long the data will be stored
• You have the right to know who has access to your information and the consequences of the processing
• You may request a free extract of your personal data by clearly stating what information you wish to access
• The data extract will be sent to your registered postal address
• We will respond to your request without unnecessary delay and within one month
• You have the right to correct or supplement inaccurate or incomplete data
• Some data can be updated directly by logging in to your account

Withdrawing Consent

You may withdraw your consent to how we handle your personal data at any time by contacting EMR Group AB.
The request must be made in writing and include your full name, personal identification number, and any agreement number if applicable.

• If you wish to terminate your agreement with EMR Group AB
• If you no longer wish to receive marketing emails, you can unsubscribe via the link provided in each email

Full Privacy Policy

This Privacy Policy has been adopted by EMR Group AB for the management of personal data
in relation to your interactions with the company — including as a visitor to our website,
our social media channels, and as a recipient of newsletters or other communications from EMR Group AB.
The policy complies with the EU General Data Protection Regulation (GDPR), which replaces the previous Swedish Personal Data Act (PUL).

Contact

For requests regarding data access, deletion, or portability, please contact: